Rancocas Pointe wins Community of the Year Honors
J.S. Hovnanian & Sons entered a new era at the 2007 SAM Awards held on Tuesday, April 17. With their first ever entry into the “Homes over $500,000” category, the 43 year old Mount Laurel Builder topped stiff North Jersey competition to walk away with honors for “Community of the Year, Detached Homes over $500,000” for their Carriage Homes at Rancocas Pointe community.
The SAM (Sales And Marketing) Awards are presented by the New Jersey Builders Association (NJBA). They judge how well communities that opened in the previous 12 months were merchandised and presented to the public. (For example, do the marketing materials relate to the positioning of the community? Is the presentation - signage, direct mail, logos - a cohesive package?) Each community earns points for these criteria, and the sum of the individual awards goes toward the community’s ranking in the Community of the Year Award.
“The category above $500,000 pits you against the most expensive and luxurious homes in New Jersey,” explains Garo Hovnanian, Director of Marketing for J.S. Hovnanian & Sons. “You’re comparing our $540,000 homes with homes well over $1-2,000,000 so it’s very exciting to have been considered the best community in the State.”
In addition to entering and winning a new category this year, the win also marks another amazing achievement. In 2005, the Townhomes at Rancocas Pointe, another part of the same Rancocas Pointe community, also won the SAM Award for Community of the Year in its category. Tuesday's win made Rancocas Pointe New Jersey's first all-age community to have multiple sections win the state-wide honor.
The Carriage Homes at Rancocas Pointe has been selling extremely well since it opened about 10 months ago. “Our homeowners have been impressed by these homes' uniqueness and custom styling,” Hovnanian continues, “And the judges must have agreed.”
Contributing to their Community of Year success, J.S. Hovnanian won an astounding 3 SAM Awards and 6 Merit Winners for Marketing and Product Design. Among Hovnanian's SAM Awards were Best Logo Design, Best Television Ad and Best Marketing Strategy for Carriage Homes at Rancocas Pointe.
Their Merit Winners included Best Sales Office, Best Design Center, Best Landscaping and Best Direct Mail Piece for Carriage Homes at Rancocas Pointe as well as their Estates at Aberdeen community.
“We are proud and excited to have done so well. We are committed to our communities and our homeowners, and these awards recognize that dedication,” said Garo Hovnanian. Now, J.S. Hovnanian & Sons is in an enviable situation. Every single one of their active communities has been the recipient of the “Community of the Year” award in their respective categories, something that no other builder in New Jersey can say. “We believe that our communities are the Best around, our homeowners believe it, and now a group of industry experts agrees,” exclaims Hovnanian. This win was one more example of how successful the company is at building excellent communities.
This year's ceremony was held at the Taj Mahal Casino in Atlantic City, and featured cocktails and dinner.  [return to news]
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