With four generations of experience as master planners and builders, along with many successful residential and commercial communities to their credit, J.S. Hovnanian & Sons has proudly earned the trust and respect of thousands of Delaware Valley families.

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Succeeding in a Challenging Market By Creative Customizing, Not Cutting Corners

 Mt. Laurel, NJ -- Most of today’s national economic news focuses on doom and gloom. But for South Jersey builder J.S. Hovnanian & Sons the challenging market conditions have offered an opportunity for inventory “repositioning” and even greater attention to homebuyer needs and purchasing patterns. Focusing on this repositioning is driving 39% more traffic on average than the company’s competitors while avoiding sales gimmicks and drastic price reductions.

J.S. Hovnanian & Sons is repositioning its communities with products that meet the lifestyle demands and budgets of diverse and demanding buyers. Three of the company’s eight Southern New Jersey communities have undergone substantial marketplace adjustments.
 
 “We have seen our competitors try to respond to our offerings by slashing prices on current product lines by up to $30,000 per home,” said Stephen Hovnanian, principal of J.S. Hovnanian & Sons. “But careful research and understanding of the needs of today’s buyers has us out-selling competitors by 43% in the last two months.”
 
At OakRidge a two-story townhome located in East Greenwich, NJ has replaced the original three-story design. OakRidge caters to first-time buyers interested in a variety of different spaces. The introduction of a “mix and match” concept offers buyers eight different floor plans for one price; from an incredibly low $199,900.
 
Young executive “renters” are looking for single-family homes in Westbury Hunt, located in Winslow, NJ. To attract these buyers, the company adjusted the size and features allowing new homes to be priced $50,000 less. “If we had simply slashed prices like our competitors,” Hovnanian explains, “it would have compromised the neighborhood’s value. Instead, we are offering more choices to expand the community’s appeal.”
 
The company resized the homes at the Estates at Aberdeen, in Clayton, NJ in response to the needs of young families who didn’t have the need, or budget, for the original larger homes. By reducing the overall square footage 200 feet, the list price was reduced by $20,000. These homes are now the most popular homes in the community.
 
“By responding to these market demands, we created new opportunities for prospective homebuyers while maintaining the quality and integrity of the existing communities.” said Hovnanian. 
 
J.S. Hovnanian & Sons has more than 40 years of experience as master planners and builders. Four generations have invested time in building the company into one of the most well respected home building companies in the region. The company is privately held, catering to the needs of its customers, not its shareholders. The company prides itself on extraordinary customer service and its overall commitment to quality. 

 

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