The Gold Key Plan™ is effective?

1. Find a J.S. Hovnanian & Sons home you want to buy (browse communities below)
2. Enroll in the Gold Key Plan™
3. Let J.S. Hovnanian & Sons pay for a certified independent appraisal of your house
4. Have J.S. Hovnanian & Sons' team help you find a Realtor® and stage your house
5. List the house at the appraised value
6. Start packing your suitcases

"Price Match Guarantee" Bonus:

The Gold Key Plan™ gives you one more tool to sell your house. At each community, we have a "Price Match Guarantee." This means if you drop the price of your house below the appraised price in order to sell it, we'll match that difference in options on your new house.*

Let's compare 2 scenarios for a house that is appraised for $300,000:

Common wisdom says "Start the price high and drop it over time." Here's why that's a bad idea.

• The longer a house sits on the market, the less attractive it is
• The more times you drop the price, the more buyers will try to low-ball you (their agents have access to pricing history)
• Agents will use yours to sell your neighbor's house. "This one is at $415,000, but that one down the street is basically the same house, and still in the neighborhood you love, but is only $385,000."

Did you know: Houses in our Gold Key Plan™ sell for 98% of their original list price?

If you are even thinking about putting your house on the market, start with a certified appraisal of your house. Not a CMA from a real estate agent, a certified independent appraisal. Why?

• An appraiser isn't trying to get your business. Their estimation of value will be completely non-partial; they have no stake in the game.
• When your house sells, your buyer's bank will order an appraisal to determine how much they're willing to lend the buyer. If it comes in lower than the sales price, you'll have to either drop your price anyway or convince the buyer to come up with more cash. Which do you think is going to happen?
• Bargaining power: Buyers come in asking to negotiate, and you show them the paper that proves what your house is worth. We've found that pretty much ends the conversation.
• Advertising power: Be the house on the block that says "At Appraised Price" instead of "Just Reduced"

Selling a Home?  Relax.  Put J.S. Hovnanian & Sons' Gold Key Plan™ To Work for You.

If the word relax doesn't pop into your mind when you think about selling and buying a home, then you need to sit down, take a deep breath and learn about the J.S. Hovnanian & Sons' Gold Key Plan™.

The J.S. Hovnanian & Sons, Gold Key Plan™ is available to any seller looking to purchase one of their homes. It features a free home appraisal, plus a free staging consultation and planning session with the company's top-notch interior decorators.

"Buyers utilizing our Gold Key Plan™ sell their current homes in an average of 30-45 days," said Stephen Hovnanian, principal of J.S. Hovnanian & Sons. "Given the average sell cycle in today's market is approximately 108 days, this turnaround is especially impressive."

Since the program debuted last year, a total of 20 people have successfully sold their homes through the Gold Key Plan™ – selling at an average of 98% of the original list price as compared to the market average of 90%.

The staging consultation has been extremely helpful in providing owners with a complete review of their home with specific tips and strategies to enhance living space, improve lighting, make improvements, eliminate clutter and reorganize. Decorators, armed with the best and newest tips on how to prepare a home in order to increase its value and salability, come in – a valuable advantage to those customers eager to sell their current home for a good price and, most importantly, quickly.

Kathy Keller, now a resident of J.S. Hovnanian & Sons Siena community, ended up selling her home for $15,000 more than the original appraisal and list price of $190,000 by utilizing the Gold Key Plan™.

"We were glad to have someone look at the house and make sure it was set up well," said Keller. "It made us feel good, and we were happy with the results."

And she is not the only one.

Frank Racioppi was able to sell his Washington Township home in a matter of a few days with the Gold Key Plan™, saving him both time and money which vanish quickly when a house continues to sit on the market.

"By getting out quickly, we paid fewer taxes and saved around $9,000," said Racioppi.

"In terms of pricing their home to sell, most people think it's better to start high when first listing on the market. Using this approach, the home usually sits there for over 3.5 months, and sellers have to drop the price by 10% to sell," explains Hovnanian. "But with the Gold Key Plan™, we prefer to start by pricing the home right. On average, Gold Key Plan™ sellers get 98% of their price and the cycle shortens to about 2 months."

Additionally, Gold Key Plan™ buyers qualify for an exclusive promotional value-added guarantee through closing. Also, buyers can also take advantage of a special "appraisal difference match" guarantee through the program. With this guarantee, if the house is listed for the appraised value and sells below that, J.S. Hovnanian & Sons will credit the difference in free options on the buyer's new home – which can be worth up to $30,000 depending on the community.

"We ended up receiving about $20,000 in extras to personalize our new home," said Lynn Anobile, who took advantage of the guarantee when she and her husband Gaetano sold their New Jersey home and committed to purchase at J.S. Hovnanian & Sons' Roesville community in Delaware.

"Our Gold Key Plan™ allows our customers to sell and buy with confidence," said Hovnanian. "It is the most aggressive plan in the marketplace, addressing the needs and concerns of all homeowners interested in selling and buying a new home in today's ever-changing market. You really can't beat it."